How can we encourage effective action to help others?

Why is this a pressing problem?

There are many barriers that can decrease the extent to which people effectively help others, such as narrow self-interest, cognitive biases, mistaken beliefs, and misaligned incentives.

A better understanding of the reasons people do or don’t take the most effective altruistic actions available to them could be useful in a number of ways. For example, it could:

  • inform the development of interventions to help people correct for their cognitive biases, such as tendencies to over- or under-weight low-probability outcomes.

  • help people cultivate the characteristics that make them more altruistic, care more deeply about the suffering of distant others and non-human animals, and act more effectively.  

  • identify ways to decrease the ‘value-action gap’ between altruistic feelings and actions.

  • identify causes of value drift (which can lead to people becoming less motivated to take altruistic actions over time).

  • help decision-makers identify the most effective strategies for increasing altruistic behaviour and values. 

More concretely, further research on these questions could help further a number of causes, such as promoting concern for farmed and wild animals and future digital beings, safeguarding the long-term future, encouraging people to take effective action to alleviate global poverty, preventing malevolent leaders from gaining power, and informing attempts to broaden humanity’s moral circle.

Contributors: This introduction was last updated 26/05/2023. Thanks to Matti Wilks, Izzy Gainsburg and Falk Lieder for helpful feedback. All errors remain our own. Learn more about how we create our profiles.

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Wild animal welfare​

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Farmed animal welfare