Cookie Policy
Last Updated: 16. August 2024
1. Introduction
This Cookie Policy explains how Effective Thesis ("we", "us", or "our") uses cookies and similar technologies on our website effectivethesis.org (the "Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how the site is being used.
Cookies set by the website owner (in this case, Effective Thesis) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
3. Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for analytics and other purposes.
4. Types of Cookies We Use
The specific types of first and third-party cookies served through our Website and the purposes they perform are described below:
4.1 Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
4.2 Performance and Functionality Cookies
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
4.3 Analytics and Customization Cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
Specifically, we use:
Google Analytics: We use Google Analytics to understand how our website is being used in order to improve the user experience. You can find out more about Google Analytics cookies here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Hotjar: We use Hotjar to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. You can find out more about Hotjar cookies here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
5. How Can You Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie banner on our Website.
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
6. Specific Opt-Out Options
6.1 Google Analytics
You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on, available here: https://tools.google.com/dlpage/gaoptout
6.2 Hotjar
You can opt-out of Hotjar tracking by visiting this page: https://www.hotjar.com/legal/compliance/opt-out
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
8. Questions and Contact Information
If you have any questions about our use of cookies or other technologies, please email us at [admin@effectivethesis.org].